Event: The House of Peroni – London

Food & Baker at The House of Peroni in Covent Garden, London

What better way to spend a Wednesday evening following a long day in the office? The House of Peroni merges beer and fashion to bring to Covent Garden an event in partnership with London Fashion Week (LFW). The famous upmarket Italian brand has given eight emerging designers the chance to showcase their work in an incredibly Instagrammable and stylish location, all celebrated over not only the classic Peroni Nastro Azzurro, but the recent gluten free and alcohol free additions to Peroni’s portfolio.

Food & Baker at The House of Peroni in Covent Garden, London

Peroni Nastro Azzuro’s story stretches back to the 1960’s, when Italian elegance, craftsmanship and passion gave the brand it’s luxury facets which it still benefits from today. It’s crisp, refreshing taste provided by the unusual maize ingredient makes the lager truly iconic, reflecting Italy’s famous emergence in luxury fashion and design.

Food & Baker at The House of Peroni in Covent Garden, London

With that, what better way celebrate all things Italian than giving eight designers a residency at The House of Peroni fashion studio in East London, expert mentorship and the chance to present their collections during LFW.

Food & Baker at The House of Peroni in Covent Garden, London

Not only will some of the most talented designers be on display at the event, but also bartenders. Headed up by Simon Caporale, they have each given birth to a brand new Peroni-infused cocktail named after one of the fashion designers. However, we decided against one of these in favour of creating one ourselves! You can pre-book a slot at the bar to create your own cocktail under the guidance of Peroni expert, Filippo.

Food & Baker at The House of Peroni in Covent Garden, London

Combining an Italian liqueur, Martini bitter and Peroni Nastro Azzuro, we had the perfectly light and refreshing drink to enjoy whilst browsing the art and design collections. Not only that, but we’d learnt all about the history and inspirations behind what was already our favourite beer brand, plus a complimentary bottle and cocktail. It was the perfect evening in a one of a kind environment.

Food & Baker at The House of Peroni in Covent Garden, London

The event is at Unit 6, Langley Street in Covent Garden until March 9th and entry is free.

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6 Comments

  1. March 10, 2019 / 10:31 pm

    This sounds great, getting to create your own cocktail sounds like fun. And I love that Peroni are partnering with designers for LFW, definitely not the first thing you think of when you think Peroni but it sounds like a good concept x

    Sophie
    http://www.glowsteady.co.uk

  2. March 11, 2019 / 2:01 am

    Oooh, I know I’d love to give The House of Peroni a visit! It is interesting to see the history behind the drink. Glad you enjoyed your time htere!

    Nancy ♥ exquisitely.me

  3. March 11, 2019 / 5:16 pm

    This event sounds so cool! I love Peroni! I used to drink it all the time in Italy! Making me miss italy now!

  4. Jenny in Neverland
    March 12, 2019 / 10:57 am

    This sounds like a great event and right up your street! I love the trousers you’re wearing in that last photo!

    Jenny in Neverland

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